Discover how to get what you want in any situation—no matter who you're talking to—with proven, counterintuitive strategies from a persuasion expert. Whether you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome. Unfortunately, the way most of us approach persuasion has the opposite effect: We double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. This only pushes people away, making it hard or even impossible to reach your goals. Persuasion expert Joshua Bandoch has spent more than 10 years uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world. How to